Sometimes the Truth Hurts 🤕
Hi Income Flippers,
Let me be frank, I’ve seen a lot of real estate entrepreneurs come and go in my life and during this season of our industry, I anticipate I will see more.
They come in eager and full of energy but then fade when things get hard and the results they seek don’t show up as planned.
The truth is that a quick mental shift is all they need to stay in the game, but unfortunately, no one gives it to them (or they don’t listen) and they end up a casualty of this business.
Did you know that 87% of real estate agents don’t make it in the business after 5 years?
I’m positive that the data looks similar if not worse for new full-time real estate investors.
I don’t want that to happen to anyone in our community, so let me share a few things that have helped me along the way.
In this newsletter in 5 minutes or less...
1.Income Flip Framework: Hit your number.
2. The 4 C’s Framework.
3. How having a true friend can change everything.
For God's sake, hit your number! Daily!
In the beginning, all we should be focused on is hitting 1 KPI (Key Performance Indicator), and that KPI should make everything else become easier or unnecessary...but the majority of people hide from this simple truth.
The truth is, it’s not just new real estate entrepreneurs that suffer from this, veterans end up forgetting what got them on top, they get comfortable and then get slaughtered because they violate this principle.
Every business has 1 KPI that drives the majority of their business.
It’s the magic seed that makes every business grow. I call it the "More Offers Principle":
Make more valuable offers to __x__ amount of people each and every day (you pick the number based on the size of the business you want. Hint...more people= more business).
If you are an agent, an offer could be to help someone buy, sell, or invest in real estate. If you are an investor, an offer could literally mean the number of offers you make on a daily basis. It's a simple principle but it's violated constantly.
Think about how often you finish your day only to realize you were busy but not productive.
The "More Offers Principle" channels my focus and reminds me that I have 1 daily objective—to make valuable offers to my community.
In his book 100 Million Offers, Alex Hormozi refers to a concept he calls “Open to Goal '' and provides a simple activity-based framework for everyone to follow.
He calls it the rule of 100. Reach out to 100 people daily.
This was exactly what I did when I first started, but my number wasn’t 100, it was 20 daily phone conversations. I was obsessed with hitting my 20. That was all I was focused on.
Today, two-way communication is different, most people communicate via text or direct message but the concept is the same...make offers to a certain number of people each and every day.
Today, I focus on creating valuable content that starts a conversation, that leads to a connection (relationship) that results in a closed sale. I call it the 4 C’s framework.
This framework helps me stay consistent with the Offer Principle because it drives people to me. When I stop to think about it, I learned this method years ago when making phone calls to my sphere and I have just adopted the model for online content.
Let me explain...
Through trial and error, I learned that the best approach was to create a compelling and valuable reason to call.
This then led to a meaningful conversation that created a human connection and ultimately to a closed transaction.
The same is true when creating online content. You need to create meaningful content that helps people in 3 ways:
Makes them money.
Saves them money.
Entertains them.
So whether I’m making calls or creating content, I’m always creating value for the person I’m speaking with. Our job is to constantly create value for the market.
Period.
We need more true friends in our business.
A true friend calls you out on your SH$$ and tells you when you have gained a few pounds or when you are being unreasonable.
They don’t tell you what you want to hear, they tell you what you have to hear because they love and care about you.
We should be seeking out true friendships because they help us grow.
Whether it’s in our business, our life, or our marriage, there is no substitute for true friendships.
So why do I bring this up?
Last night, I spent time consulting a real estate team that was experiencing some major pain in their business.
I’ve known them for 10 years and I could clearly see the problem, (it's always easier to see these things from the outside,) and so I provided a little tough love on the solution.
Why? Because I want them to win and I deeply care about them.
I also know that they are learners and will implement what I give them.
Friendship allows for this kind of candid conversation, and thus we need people around us who are strong enough to tell us the truth.
Yes, sometimes the truth hurts, but that is exactly what we need to help us create the change we seek.
Your friend,
Rob
​P.S. Are you ready to take your networking game to new heights? I invite you to our upcoming event, "Networking for Good," an evening dedicated to connecting, learning, and making a positive impact. RSVP today to secure your spot.
