10X your lead gen machine ⚙

What's up Income Flippers!

Today I want to talk to you about content creation as a lead generation strategy.

You see, 2 years ago I attended the Traffic and Conversion conference and the message was clear.

Do more.

And yesterday, as I was consuming some Gary Vee content, in classic Gary Vee fashion he said "I can't understand why aren't doing more...attention is a digital currency."

It reminded me of the importance of 10x my content machine.

In this newsletter in 5 min or less, I will document what I'm thinking when it comes to creating and distributing content.

1) Attention is FREE.

I have the ability to build a brand for free. This is insane. I am not maximizing this!
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​2) Produce more content.

What is stopping me from doing more?

Time?
Fear?
Knowledge?
Execution?

As I reflect on this, I realize I am not executing my plan.

I have bullshit reasons that are blocking me and I need to just make it happen.
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​3) Be contextual to the platform.

I need to be better about speaking directly to the audience on the platform.

Example:
If I am looking for GRID Leadership I need to be on Linkedin or YouTube short. LinkedIn for business acts like Facebook in 2013.

This is the underpriced attention. Take advantage of this.

I can run ads against LinkedIn content and generate a huge reach. Do this now!

Next in line would be Facebook and then X.

Instagram comes in a distant 5th.

My general consumers for our real estate business (ages 25 - 55) tend to be on Facebook.

The attention there is currently underpriced.

I need to do a better job of documenting our client's journey.

Develop a strategy for TikTok.

I'm a hot mess on that platform.

The same goes for X.

This is all contextual.

4) Don't be boring!

I get the opportunity to be creative.

Stop being boring.

Experiment.

5) Diversify my content.

All things get stale.

I need to change things up to stay relevant.
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​6) Be obsessed with the game.

The best YouTubers spend a lot of time and money developing thumbnails.

They then deliver on the hook in the first 3 seconds.

I'm not being obsessed with the game.

Be obsessed!

7) Be me! Give them exactly who I am and how I think.

Don't be shy.

Tell it how I see it.

8) Document, don't create.

Document as much as possible.

Now stop being a little baby and go do it!

Commitment: 30 Posts a day.

Find a way.

Always Forward,

Rob

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